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Research reports

Qualitative research into Kotex advertising campaign

A revised press campaign for Kotex loop towels wasprepared, incorporating the recommended modificationsarising from two previous pieces of qualitative development research. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


Research reports

Qualitative research on 'little things' pea advertising

This research was undertaken on 'Little Things'(prior to TV exposure) and 'Paper Flower' (afterTV exposure) in order to provide some guidance onfuture advertising expressions of the campaign. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'little things' pea advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-little-things-pea-advertising-


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Qualitative research on 'Drive'

This Report contains the results of Qualitative Researchconducted on:  'ALL' and two 'DRIVE ' Testimonial Commercials (3 groups conducted in the Birmingham area) and; Four alternatives 'DRIVE' commercials (6groups conducted in the London area)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1973
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Citation

, C. (1973a, September 29). Qualitative research on 'Drive'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-drive-


Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973
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Citation

, C. (1973a, September 14). Qualitative research on Bonus Money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money


Research papers

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: James Thayer
September 1, 1973
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Citation

Thayer, J. (1973a, September 01). Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-aid-in-establishing-the-effect-of-information-programs-to-change-social-behaviour-with-special-reference-to-road-safety-campaigns


Research reports

Qualitative research on Stretch 'n' Seal commercial

The general objectives of this research were twofold:firstly to explore consumer reactions to the Stretch'N' Seal commercial, and secondly to elaborate consumerneeds from food wraps. The research was undertaken inorder to show what modifications...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 23, 1973
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Citation

, C. (1973a, August 23). Qualitative research on Stretch 'n' Seal commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stretch-n-seal-commercial


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.

Previous research indicated that Fine Fare had adual character, the different images developing from howit was seen from the outside as opposed to the inside.Overall, however, it seemed to have potential as a middleoption between the extremes of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-fine-fare-imagery-and-advertising-slogan-for-c-d-p-ltd-on-behalf-of-fine-fare-ltd-